Sponsorship Packages: How Non-Profits Can Build Successful Partnerships

3 modules



Course Length
45 mins

Leah Chang

17 Dec 2020



When we can’t host conferences, dinners, fundraising galas, or any in-person events anymore—we go digital! Fundraising and community outreach can and should still continue, even now. But how do we do this virtually? Take this course to find out.


This course will help you

  • Offer your team concrete ways to garner sponsorship for online events.
  • Learn to identify the right sponsors- your list has likely shifted in this digital age!
  • Prepare and plan to build long-term sponsorship relationships.
  • Use our sponsorship package template to make an impactful pitch.


About the course contributors


Leah Chang | Lead Instructional Designer & Subject Matter Expert

Leah is the mastermind behind Leah Chang Learning Inc. and an advocate for improving how people work in non-profit and corporate organizations. Having been a non-profit employee, volunteer, and board member, she sees the value of supporting people with the learning they need to deliver and grow. “Reaching out to new sponsors can be a daunting task for a new board member or even for executive directors. Today, there’s even more uncertainty as we shift to more digital events, and we can all benefit from learning how to engage sponsors in online spaces. We designed this course to give you the confidence and funding you need to keep doing the important work you do.” You’ll often find Leah giving away knitted projects, walking in the rain, or dreaming of owning chickens.

Stephen O'Shea | Subject Matter Expert

Stephen is an Arts Administrator (Executive Director of the Arts Council of New Westminster) and musician (founding member and bass player of international touring New Wave band You Say Party). He has spent many years building community connections in support of arts events and festivals.“This course will help you see that seeking sponsorship goes beyond the package you’re putting together. We built it so that you’ll see the benefit of connecting with the people behind the businesses supporting events”In his spare time, Stephen experiments with analog synthesizers and battles frustration by MIDI.

Ryan Valley | Instructional Designer

Ryan of Great Minds eLearning Studio has worked with many grassroots community groups and non-profits to improve their communications efforts. Thanks to his community involvement, he developed a passion for supporting non-profits in securing the resources they need to advance their important missions. “This course is a straightforward and honest guide to help you build fruitful partnerships with sponsors. You learn what’s successful, and just as importantly, what to avoid!” In his free time, Ryan enjoys listening to audiobooks, watching sunsets at the beach, and spending quality time with his cat.

Shane Toevs | Course Outline Designer

Shane has been consulting with corporations and established businesses in the learning and development field for over 25 years. His primary focus is the design and development of immersive interactive online training. The opportunity to contribute his skillset toward creating high quality educational materials for non-profit organizations was too good to pass up. He’s enjoying life as a Vancouverite: running the seawall, volunteering and supporting his community. He teaches private lessons in Mandarin Chinese to keep his language skills fresh.


After taking this course, you'll be able to:

  1. Explain the value of multi-year sponsorship relationships
  2. Define what makes a good sponsor for your event
  3. Identify how to build long-term sponsorship relationships
  4. Create and execute a plan to win your target sponsors
  5. Deliver value to sponsors before, during and after in-person or digital events


By completing/passing this course, you will attain the certificate Sponsorship for Non-Profits

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Added 5 months ago, by William
Engaging course material Well-presented makes use of many different user interface effects Good audio Nice to have the video introduction to the subject matter expert Terrific to provide companion PDF course materials I humbly suggest that *not* providing some sort of contact/connection opportunity to consultants or experts is a missed sponsorship opportunity here Really enjoyable e-learning format Use of case studies reinforces real world effects of dos and don'ts
Added over 1 year ago, by Efemena
Added almost 3 years ago, by Anonymous
Added about 3 years ago, by Susan
Added about 3 years ago, by Emma
Added over 3 years ago, by Michele
What a great, comprehensive, well put together course this was. I totally recommend it for any organization looking to build sponsorship relationships.
Added over 3 years ago, by Anonymous
Added over 3 years ago, by Carie
I founds this course to be helpful for non-profits that are new to sponsorship engagement.

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